TASK:
•Art Direction
•Event Concept & Idea
•Eventspace Design & Execution
•Event Concept & Idea
•Eventspace Design & Execution
For the adidas Originals EQT FW17 collection release my goal was to give the exhibition space the look and feel of industrial Detroit. To create this mood i have prepared the room with chain link fences, parts of roller shutters and other scrap metal i found at a junkyard. I sprayed Graffiti on the walls and painted them with a roller. In between there were billboards with motifs from the shoot with the girl rap group SXTN and the shoes mentioned. In the courtyard there were also some shoes hanging over stretched cables and as a highlight there was an original US police car.
